1. Directory Linking
Create a directory of web sites on a specific topic.
Give people the option of adding the directory to
their web site by linking to it. Put your business
advertisement at the top of the director’s home
page. This technique will get lots of people to link
to your web site and give you free advertising.
2. Bonus Advertising
Do you have a product or service that doesn’t sell
good? Offer it as a free bonus for someone else’s
product or service. Get free advertising by placing
your web site or business ad on the product or in
the product package.
3. Autoresponder Trade
Trade autoresponder ads with other businesses.
If both of you send out information with auto-
responders just exchange a small classified ad
to put at the bottom or top of each other’s
autoresponder message.
4. Tip Line
Start a free tip line. Offer a free daily, weekly, or
monthly tip recorded on your voice mail. The tips
should be related to your business. Include your ad
for your web site or business at the beginning or
end of your message.
5. Content Swap
Exchange content with other web sites and ezines.
You could trade articles, top ten lists, etc. Both
parties could include a resource box at the end of
the content.
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