If you want to get a customer to return after their first purchase, show them you appreciate them by rewarding them! Offer different incentivizes that will guarantee they will return for more.
Customers look for the best prices, the highest quality of products and services, and exceptional customer service. Once they find your business provides all of that, add the Customer Appreciation Package to secure having continued purchases from that happy customer.
Here are three different types of Customer Appreciation Packages to offer.
The first one is based on “number of purchases.” Based on the number of the purchases the customer makes then they qualify for a free product. Set a minimum limit about ten purchases so allow for overhead and profit margin. Make sure to have a time limit set on the number of purchases package. This will make the customer buy items in order to qualify for the package.
The second package is based on the “dollar amount” spent by a customer. Offer a 50% discount of a set dollar amount spent within a specific time frame. An example would be if a customer spends $100 dollars, they would qualify for a 50% discount on the next purchase make within the next month.
The third package is based on the “points system.” The customer earns points for every dollar they spend on merchandise. To help move slower selling merchandise offer more points for those items. An example of the point system would be, a customer spends $200 and will earn 200 points to be applied on the next purchase. The more points a customer accumulates the more merchandise they get for free.
The rewards passed onto the customer can include gift certificates, coupons, or movie passes. For the customer with a higher purchasing record, offer expensive rewards such as electronics, computers, and jewelry.
When using a reward system for customers, have a good database to guarantee accurate records of the purchases each client makes and what reward they qualify for. Treat your customers with appreciation and they will continue to use the services you supply.
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