How to Write a Press Release

If you are planning to increase publicity and make people more aware of your business, having a press release is an ideal thing to do. Even if you are not experienced in writing this kind of material, there is absolutely no need to worry as you can easily learn how to accomplish a good publicity report.

Here are some tips to help you write your own press release.

The first thing to know is what a press release is about. A press release, in its basic sense, is a news item. Being a news material, it needs to be written in an informative manner and not in the tone of selling something. This is the part that confuses a lot of first timers in writing press reports. Remember that a press release is completely different from a business ad.

A well written press release contains information that the customers need to know regarding your business. Information such as how beneficial your products are to the lives of the consumers and to the entire community. For example, if your business is centered on gadgets, you can write a press release on the newest gadget that is being offered in the market. Mention that this particular gadget is its first kind and comes with a lot of new useful applications that other gadgets don’t have.

Once you have your report ready, type it on a computer and make sure to follow the standard format. Have it typed with double-spaces after each line and on one or two pages with an 8 ½ by 11” dimension. Do not forget to indicate your name and address along with the page number at the top of each page. At the first page, write the note “FOR IMMEDIATE RELEASE.” Also write “first run” if the press release is to be sent to a single publication only.

If you are really serious about getting publicity and writing press releases. I would suggest taking a PR Boot Camp, it would certainly allow you to skip ahead on the learning curve. See Pam Perry PR Boot Camp, but you had better hurry because her next class is beginning next week Tuesday, March 16, 2010.

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