Charlotte Howard Consulting Blog

Being a writer has a ton of great advantages. In order to make the most of your content. It would be best to learn some key strategies on repurposing your content. As you continue reading you will discover seven profitable ways to repurpose your content over and over again to gain the best results.

1. Repackage your web site content in to different products to sell. You could create speeches, audio books, classes, and video tapes with your content.

2. Divide your content up and use it for promotional articles. You could submit them to other web sites or ezines for publicity. Just add your resource box.

3. Allow people to link to your web site’s content. This is a fast way to get hundreds of people linking to your web site.

4. Add to your content and create an ebook to sell. You don’t want to sell your free content, but if you add to it you can. It’s an extra profit stream.

5. Compile it into a free ebook. You could submit it to free ebook directories. Use it as a bonus for when people subscribe to your e-zine.

6. Use your free content as a lead in product for your fee based content or private site. Just allow them the option of up grading to the paid version.

7. Place it on follow-up autoresponders from your web site. This is a great way to remind people to come back and revisit your web site.

Bonus:

You can create a free bonus out of your content for your main product. When you add new content, remove the old content and create a bonus product with it.

Another great way to repurpose your content is by creating a press release. This works well if you need extra information for your press release announcement.

Finally, you can trade content with other web sites. It will give you the chance to get new content and promote your web site at the same time.

If you are planning to increase publicity and make people more aware of your business, having a press release is an ideal thing to do. Even if you are not experienced in writing this kind of material, there is absolutely no need to worry as you can easily learn how to accomplish a good publicity report.

Here are some tips to help you write your own press release.

The first thing to know is what a press release is about. A press release, in its basic sense, is a news item. Being a news material, it needs to be written in an informative manner and not in the tone of selling something. This is the part that confuses a lot of first timers in writing press reports. Remember that a press release is completely different from a business ad.

A well written press release contains information that the customers need to know regarding your business. Information such as how beneficial your products are to the lives of the consumers and to the entire community. For example, if your business is centered on gadgets, you can write a press release on the newest gadget that is being offered in the market. Mention that this particular gadget is its first kind and comes with a lot of new useful applications that other gadgets don’t have.

Once you have your report ready, type it on a computer and make sure to follow the standard format. Have it typed with double-spaces after each line and on one or two pages with an 8 ½ by 11” dimension. Do not forget to indicate your name and address along with the page number at the top of each page. At the first page, write the note “FOR IMMEDIATE RELEASE.” Also write “first run” if the press release is to be sent to a single publication only.

If you are really serious about getting publicity and writing press releases. I would suggest taking a PR Boot Camp, it would certainly allow you to skip ahead on the learning curve. See Pam Perry PR Boot Camp, but you had better hurry because her next class is beginning next week Tuesday, March 16, 2010.

Article Marketing is a very great way to explode your business building efforts for free. There are two main ways to make money with articles. You can direct your clients to a product you whole heartily believe in or a service you are whole heartily providing.

When you are directing your clients to either options above, you need to only refer affiliate products, and resources that you trust. Because when you do provide value it will allow you to build credibility.

Most people go online for 2 reasons:

1. They need to solve a problem that they are currently experiencing.

2. They need to solve a pressing need or challenge that they are experiencing.

So all in all these people want relief and your job is to help them solve their problem or pressing need. This is what we in the consulting industry call a consultative approach.

About the Author:

Charlotte Howard is a Business Consultant and Founder of Charlotte Howard Consulting LLC. Grab Charlotte’s FREE click by click training for Traditional Business Owners and Home-Based Business Owners.

Copyright © 2009 Charlotte Howard Consulting, LLC. All rights reserved.

Writing good quality articles is very important if you plan on building a business with credibility. Articles are by far one of the most productive, yet unique way to gain quality visitors to your website without paying for it.

When you use articles to gain targeted traffic to your website, we call it Article Marketing. Article Marketing has been used for ages for businesses to use leverage in building their company on a budget.

There is a very simple method you can use to create a good quality article fast. I’m going to share with you today how to create an article based on your knowledge.

We all have something that we can educate people about, that can be helpful. It is just a matter of taking the time out to compile it in a way that others can understand it effectively.

Here’s a Simple Article Fomula:

1. Choose a question or concern you want to answer in your article.

2. Introduce your question or concern within your first couple of sentences. It should be about five to seven short sentences at the most.

3. Answer your question or concern, using about five to seven short sentences in summary.

4. Give your final thoughts on what you just told your targeted audience.

With these simple steps you can certainly crank out high quality articles and be very helpful to others who may be struggling with writing articles.

About the Author:
Charlotte Howard is a Business Consultant and Founder of Charlotte
Howard Consulting LLC. Grab Charlotte’s FREE click by click training for
Traditional Business Owners and Home-Based Business Owners.