Charlotte Howard Consulting Blog » Attraction Marketing

10 Ways To Profit In Today’s Economy

Charlotte — Mon, 28 Jun 2010 03:00:49 +0000

In today’s economy more and more business owners are finding it hard to stay open for business. So I’ve decided to share with you 10 ways to profit in today’s economy.

1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.

2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product.

3. Cross promote your products and services with other businesses that aren’t competition. You will reach a wider audience at less cost.

4. Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost.

5. Start an affiliate program for your business. You will be able to spend less profits on risk advertising and spend more money on guaranteed sales.

6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc.

7. Outsource part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc.

8. Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy include on it so others can give it away.

10. Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc.

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Give Value First

Charlotte — Sat, 27 Feb 2010 03:01:07 +0000

Jeffrey Gitomer explains the importance of value and yet some people still don’t have a clue. I absolutely love the way he presents this video and felt that it would be a great video for those who love value.

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Hair industry losing business too?

Charlotte — Fri, 19 Feb 2010 03:52:59 +0000

It may be taken for granted that the hair industry is recession proof. But this recession statistics have something else to depict. How salons are being affected by the economy recession is directly proportional to people cutting down their visits to the salon and taking longer breaks in-between haircuts and coloring.

The statistics of the hair industry depicts that there has been a drop of 20% in the overall business. This doesn’t look to be a good figure for the so called recession proof hair industry and this is how they are being affected by the economy. In closing attracting high value clients in the salon industry is important and here’s how to attract high value clients.

1. Put yourself into the mind of your salon clients.

2. Indentify your salon clients needs. Why do your salon clients need what you offer and how can you help them.

3. Help your salon clients do their research.

4. Provide your salon clients with answers and solutions on your website through content of value.

5. Always be ready and willing to share your knowledge with your salon clients.

6. Allow your salon clients to relate to you by speaking your true voice.

When you do all six of these steps your salon clients will begin to trust your recommendations. To learn more visit Hair Artist Association located on Facebook.

About the Author:

Charlotte Howard is a Beauty Industry Expert, Trainer and Consultant. Grab Charlotte’s FREE training for Beauty Experts and Home-Based Business Owners.

Copyright © 2009 Charlotte Howard Consulting, LLC. All rights reserved.

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Quit Selling Yourself Short

Charlotte — Tue, 09 Feb 2010 08:15:11 +0000

Happy Tuesday Morning Guys and Gals,

Today I wanted to give you 5 quick ways to attract new customers right now and keep your current customers too. I hope you just take at least one of these and use it today to help your business and your relationships with your customers grow.

1. Give Away An Electronic Information Product

site or autoresponder to a downloadable e-book. The
information product should relate to your target audience. Just
place your advertisement somewhere on the product. Allow
other people to give away the information product to attract
even more customers.

2. Offer Free Consulting Via E-mail

Allow potential customers to ask you specific questions
relating to the subject of your business. Giving away free advice
can show your prospects your expertise and give you instant
credibility. Another benefit is when you e-mail them back the
free advice or information include your signature file to get free
advertising.

3.Hold A Free Chat Room Seminar

People go to seminars to learn about a particular subject.
With chat rooms you don’t need to fear public speaking or
spend money to rent out a seminar room. You can use your
own chat room or hold the seminar in someone else. Holding
a chat room seminar is an incredible way to get free publicity.
Just send a press release to the media announcing your free
seminar.

4. Start A Free-To-Join Club

Having people join your club is a creative way to attract
new customers. People want to belong to something, why
not your online club. The club should be related to your
product or service. You could give away a free e-mail
newsletter for club members only . Have a members only
message board, e-mail discussion group or chat room. Post
your advertisements on all the club information.

5. Provide Your Product Or Service For Almost Free

Tell potential customers you’ll accept barter deals for your
products or services. You may not be getting money but they
will become your customers. If they are satisfied they might
pay money the next time they make a purchase. Barter for
things to improve your business or your own personal life.

Have a wonderful day!

Cheers,

Charlotte

About Author:

Charlotte Howard is a Platinum E-zine Author & Home Business Consultant. Specializing in over a decade of experience in attraction marketing for cosmetologists.

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You Can Heal Your Life

Charlotte — Wed, 25 Nov 2009 06:16:46 +0000

Very awesome woman Lousie Hay, just when you think you are having a rough day. Just change your thinking and have anything you want in your life. Please sit back relax and watch this video!

I hope you enjoyed this information and have a Happy and Healthy Thanksgiving!

About the Author:

Charlotte Howard is a Business Consultant and Founder of Charlotte Howard Consulting LLC. Grab Charlotte’s FREE click by click training for Traditional Business Owners and Home-Based Business Owners.

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How To Use Attraction Based Principles To Grow Your Avon Business

Charlotte — Fri, 16 Oct 2009 15:27:21 +0000

The rules of using attraction based principles to grow your Avon business are quite simple. For starters, you have to be a people person. This means you need to enjoy all types of people and have the ability to work with everyone as well as making them like you. Once they like you, they will trust you and your products.

Selling your products to the public, you sometimes have to be pushy, yet with Avon it sells itself. You do not have to be pushy, only helpful. There is the key, persuasion. Show your catalog of products and the customer will fall in love with the products if for no other reason than it is an Avon product. Avon is a trusted and prestigious name.

The second rule of attraction based principle is to make it a fun experience for your customer. People love to buy. You make it fun for them and they will come back to you since they enjoyed their buying experience.

Change your thinking from the salesperson to being a leader. You will need to identify any possible concerns or frustrations with your clients. Lead the customer through their difficult situations before selling them the products. Once you help them deal with the situations, the sale will follow.

Make the products irresistible to the customer. Make your customer feel they need this certain product to enrich their lives, which will lead to a sale. For the woman wanting to deal with the wrinkles from aging, show her the anti-aging creams along with how the pictures of how it worked for others.

Seeing is believing the product will work for her too. Offer a return on the products so the customer does not regret their purchase. Avon does offer this so stand by the policy for all of your customers. The policy creates a new relationship between you and your customer.

They know they can purchase a product without the “buyer’s remorse” so many have felt in the past for spending too much money on their purchases. You will have to learn to use the applied principles to increase your Avon business.

It takes knowing how to make the buying experience pleasant for the customers from the beginning until after them receiving the products. Taking the time to be a sensitive, caring, and genuine person will make the difference between selling a product once and having returning customers that look forward to the next contact they have with you.

Shine as only you can shine for your customers. Provide them with the type of service you want to receive. Your Avon business will grow when you apply these attraction based principles.

About the Author:

Charlotte Howard is a Hair Expert and Founder of
Charlotte Howard Consulting LLC. Grab Charlotte’s FREE click
by click training for Hair Marketing and Hair Industry Experts.
Copyright © 2009 Charlotte Howard and The Hair Marketing Gal

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How To Build Your MLM Business

Charlotte — Mon, 13 Jul 2009 16:40:45 +0000

Alicia Bausley is the leading performer on the Renegade Marketing Team of Ann Sieg. She is responsible for the Ann Sieg’s whole downline. Now, after experiencing access in just over a year her co-workers now see her as an example. Now, Alicia Bausley would also like her success to for you too. Discover Ann Sieg’s secrets as how to make money in no time, the key to attracting buyers, how to gather many downline, and many more!

Here’s a general picture of how Ann Sieg’s method can help you. Just like Alicia Bausley, you will be able to take the methods she used to be successful. In a matter of 17 months, you can build an MLM that will rake in real good money overtime. It also means saving a great deal of money on non-effective e-books and courses. Alicia Bausley is a first hand trainee, thus, she will leas you to Ann Sieg’s exact secrets. Bausley guarantees that you will be able to learn the following:

•     How to attract qualified prospects without the need to use your phone.

•     Learn the secrets on MLM and how to build “Cash flow” with several companies.

•     How to craft a website which can effectively promote your business.

•     And many more!

To easily bring these great tips to you, Alicia Bausley and seven of her downline have authored a book entitled “How to Build Your MLM Business: The Complete Step-by-Step Guide to Inter-Network Marketing. Through this book, the proper process in how to build an MLM business based on Ann Sieg’s method is thoroughly explained.

How to Build Your MLM Business: The Complete Step-by-Step Guide to Inter-Network Marketing comes with eight bonuses. The entire set can be downloaded and purchased for only $39.95. The e-book features simple to follow steps. It basically contains everything you need to know how to develop and build your image on the Internet, get customers, without losing confidence on an MLM sale.

The book comprises four major sections that make it easier to understand. Each section is deigned to meet a specific need. The first section of the book introduces you into the basics of the home business you are about to start. These will help you in selecting what MLM could work for you. The heart of the 2nd section is “Attraction Marketing” . The books will teach you how you could use to your advantage. Discern as to how you can select the proper prospects.

The third section of the work will work on how you can improve your “Interpersonal skills” . Which will address certain conversations with your prospects. The last section of the book will be all about tracking your business. By carefully watching your activities, you will know at what areas do you need improvement.

The writers hold great confidence in this e-book and personally I’ve found it very helpful. They guarantee very effective tips and the time of your life in your business.

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