Article Marketing is a very great way to explode your business building efforts for free. There are two main ways to make money with articles. You can direct your clients to a product you whole heartily believe in or a service you are whole heartily providing.
When you are directing your clients to either options above, you need to only refer affiliate products, and resources that you trust. Because when you do provide value it will allow you to build credibility. Most people go online for 2 reasons:
1. They need to solve a problem that they are currently experiencing.
2. They need to solve a pressing need or challenge that they are experiencing.
Writing good quality articles is very important if you plan on building a business with credibility. Articles are by far one of the most productive, yet unique way to gain quality visitors to your website without paying for it.
When you use articles to gain targeted traffic to your website, we call it Article Marketing. Article Marketing has been used for ages for businesses to use leverage in building their company on a budget.
There is a very simple method you can use to create a good quality article fast. I’m going to share with you today how to create an article based on your knowledge.
We all have something that we can educate people about, that can be helpful. It is just a matter of taking the time out to compile it in a way that others can understand it effectively.
Here’s a Simple Article Fomula:
1. Choose a question or concern you want to answer in your article.
2. Introduce your question or concern within your first couple of sentences. It should be about five to seven short sentences at the most.
3. Answer your question or concern, using about five to seven short sentences in summary.
4. Give your final thoughts on what you just told your targeted audience.
With these simple steps you can certainly crank out high quality articles and be very helpful to others who may be struggling with writing articles.
About the Author:
Charlotte Howard is a Business Consultant and Founder of Charlotte
Howard Consulting LLC. Grab Charlotte’s FREE click by click training for Traditional Business Owners and Home-Based Business Owners.
To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to write them. In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.
2. Failing to maximize the promotional opportunities of article marketing. You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your article will serve the function that you intended it to have.
3. Publishing content that does not help your readers. Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine. Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight. Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people. Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.
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