Charlotte Howard Consulting Blog

So you’ve started you first advertising ad and want to know the tips and tricks on getting huge audience then this is especially for you.

Advertising by far would mean of getting people to see your ad and introduce your products and services to other people. For instance one single line like “Big Budget Delivers Big Results” can really make a difference. If you do have ads try to demonstrate the others that you are way better than them. Always remember that prospect doesn’t care how small or how big your ad is they only care about what benefits you can give to them to solve their issues.

Make your adversity one of your prime advantages. If you’re client keeps on insisting showing woodchucks in jewelry try putting an original artistic name to it,which will give you more points in originality and you’ll get more results.

The smaller budget you have the sooner your ad can be welcome into the market. It is a great rule of thumb that the reason that you are posting your ad is because of the resources, try to break from the original expenses and move quickly. It is always a good practice to mind your language when putting up on a display. One misused word could mean life or death for you. Instead show in your ads that people can actually get results and scores. This will make every people who reads your add smile.

It is always a big don’t in advertising that you make fun with your prospect. When doing ads, remember Psychology plays a huge rule so always try to have some nice catchy phrase in luring your customers. Here’s a great hint, always remember the AIDA of advertising. What is AIDA? A stands for Attention, I for Interest, D for Detail and lastly A for Action. If you have AIDA in your mind then you’ll have a huge success with your ads.

Getting publicity for a business is the key to achieving success. No matter what kind of enterprise it is you are running, letting the people know that your business exists is a must. One of the most efficient methods used when it comes to this is through news or press releases. Here, you’ll know what a press release is and how to have one.

A press release is basically a one page story about the business you have and the products and services you offer. It can also be about an event that has, or is about to take place at your business establishment.

The very first thing to prepare when planning to have a press release is the publicity story. This is the material that will be published or broadcast in your chosen media. If this is your first time to have a press release, focus on writing about your business, its nature, the line of products and services that you offer. Also, do not forget to include in the report how the community is going to benefit from the existence of such business establishment and what they have to expect from your enterprise.

If you want a press release regarding an event that is about to take place, the important details that need to be stated in the report include the purpose of the event, what is it about, known personalities that would be attending, and of course, the date and time of the affair.

Aside from the publicity report, a cover letter should also be written. This is a letter that needs to be sent out to all the people who will manage your material. These individuals include the editors of various newspapers, managing editors of different trade publications as well as news directors of radio and TV stations. They are the people who have the final say as to what is to be broadcast or published. In the cover letter, you should state briefly what your material is about and how it is of importance to the paper’s readers or TV/radio program’s audience.

Make sure to double-check the press release. Proof it for typographical errors, misspelled words and names, or errors in dates. Check it more than once if necessary to be sure that it is letter perfect. When everything is perfectly prepared, send the copies to the media of your choice.

Hello Guys and Gals,

I hope you had a wonderful Thanksgiving with your family and friends. The weather here has been a bit tricky but I still had a blast. Well it’s time to get back to some awesome training, which will be a continued training from last week Monday on 11/23.

As we mentioned in Part 1, if you aren’t including video in your marketing, you could be missing out. Approximately 420 million unique visitors watch YouTube somewhere around the globe every month. Video allows you to interact, educate your audience and promote YOU, in a powerful way. We’ll be continuing where we left off and covering video marketing strategies.

So how do you use video to YOUR advantage? How do you get started, or be more effective if you already use video?

….Find out how to use video to YOUR business advantage by taking the Business Building Simplified Tour right now !

Invite others! Anyone may attend the live webinar, but you need to be a WorksTeam member to access the recorded webinars and Library.

Take the Business Building Simplified Tour right now !

See ya on the call!

Cheers,

Charlotte
About the Author:

Charlotte Howard is a Business Consultant and Founder of Charlotte Howard Consulting LLC. Grab Charlotte’s FREE click by click training for Traditional Business Owners and Home-Based Business Owners.

Copyright © 2009 Charlotte Howard Consulting, LLC. All rights reserved.

Writing good quality articles is very important if you plan on building a business with credibility. Articles are by far one of the most productive, yet unique way to gain quality visitors to your website without paying for it.

When you use articles to gain targeted traffic to your website, we call it Article Marketing. Article Marketing has been used for ages for businesses to use leverage in building their company on a budget.

There is a very simple method you can use to create a good quality article fast. I’m going to share with you today how to create an article based on your knowledge.

We all have something that we can educate people about, that can be helpful. It is just a matter of taking the time out to compile it in a way that others can understand it effectively.

Here’s a Simple Article Fomula:

1. Choose a question or concern you want to answer in your article.

2. Introduce your question or concern within your first couple of sentences. It should be about five to seven short sentences at the most.

3. Answer your question or concern, using about five to seven short sentences in summary.

4. Give your final thoughts on what you just told your targeted audience.

With these simple steps you can certainly crank out high quality articles and be very helpful to others who may be struggling with writing articles.

About the Author:
Charlotte Howard is a Business Consultant and Founder of Charlotte
Howard Consulting LLC. Grab Charlotte’s FREE click by click training for
Traditional Business Owners and Home-Based Business Owners.

A video is a great way to promote your salon business. It is some sort of an advertisement and marketing strategy for your salon business. People can easily know what you have to offer. When we say using a video to grow your salon business, it does not mean that blatant in-your-face advertising. This means that you can show what your salon business has to offer, the services that you have or the tools and information that you want the audience to know. These are all considered as advertising.

Easily, it gets your message across. So, make sure when you make the video for your salon business, the website is most visited by people for them to learn more about your salon business. Otherwise, the promotion will be useless.

So, how do you do it exactly? Maybe you are wondering if it is difficult to create a video to help you grow your salon business. Well, here are some tips for it.

• The first thing you should do is to ask yourself if the video that you will create will benefit your salon business. Will it create sales when you make it? Will it serve the purpose of promoting your salon business to prospective clients? All your answer should be a definite yes!

• So, you have answered it with a yes. The next thing you should consider is will you make the video yourself or will you hire a professional to produce it for you? Of course, when you hire someone, you need to pay him with a certain amount. But don’t worry about it as there are many fairly inexpensive video devices available that can produce good quality videos. Just consider your market and the objective why you are doing this. Is your business targeting a top notch clientele? If so, then hiring a professional videographer is the answer. However, if your business has a market that can handle more laid-back casual video style then you may be able to be your own personal videographer. It really depends on the kind of market that you have.

• If you will be producing the video, do you have the expertise to produce the video? If not, then you should invest on it. After all, creating a video will be a good advertisement for your growing salon business.

Just consider some of the tips to help you create a video for your growing salon business. Remember, you are doing this because you want your salon business to grow and to reach your prospective customers.