Are you discounting your services to get business? It’s a common practice among salons, but it’s an expensive and ineffective way of attracting good, solid repeat clients.
What makes it so expensive? Let’s say you offer a $10 discount to 5 clients each week.  That means you will lose $2,600 per year in cold hard cash.  That’s like paying an extra month of rent. Just think how much back bar and retail product you could buy with that kind of money!  
But many salons and spas use discounting as a primary marketing tool. I think it’s largely because they don’t realize [...]