Teaming up with Your Customers

What is the purpose of a business? Every time I ask this question during a business seminar, the immediate answer that I get back is, “To make a profit.”

But this answer is wrong. The purpose of a business is to create and keep a customer. If a business successfully creates and keeps customers in a cost-effective way, it will make a profit while continuing to survive and thrive. If, for any reason, a business fails to attract or sustain a sufficient number of customers, it will experience losses. Too many losses will lead to the demise of the enterprise.

According to [...]

Goal Setting: Where Did it All Go Wrong?

Even if you have got as far as realizing that in order to be successful you need to set goals, you can still, unfortunately, go astray and become de-motivated if you don’t set goals in the right way. This article will give you some goal setting examples and show you why they were ineffective, so that you can learn from them as you make your own goal setting examples as good as possible.
The first mistake people tend to make with goal setting is to set themselves too many goals. If you have really looked at yourself and your values, and [...]

GETTING YOUR ARTICLES PUBLISHED

1. Test Your Idea:

To lead to a sale, your query must convince the editor that you have a clear idea of what you plan to cover in the article, and what approach you ‘re going to take.

So before writing the letter, think your article idea through carefully, and picture yourself describing the article to a friend.

2. Find Your Angle:

Finding your angle is often a matter of narrowing your topic. A topic like “Hair” is far too general, narrow it to say, “Hair Cutting” is better.

When your subject is popular, you must give the editor a fresh approach. One [...]