This Wednesday is going to be off the charts…
One of the most vital skills of the successful internet marketer is KEYWORD RESEARCH.
Here’s why…
If you target a keyword with no searches, you get no traffic.
If you target a keyword with too much competition,you’ll never rank, and again you get no traffic.
However, if you can hit that “sweet spot” right in the middle you can make as much money flow into your bank account as you desire. There honestly is no limit to what you can achieve if you understand this keyword research stuff.
And that’s EXACTLY what we’re going to show you how to do this Wednesday from a Keyword Samurai who has mastered his craft.
A guy who can scientifically tell you if you’re going to make money with a particular keyword BEFORE you actually spend any.
What would that be worth to you?
With this type of access and training you literally have a virtual ATM at your fingertips.
Sound good to you?
You better hurry and register because I assure you this webinar will sell out FAST. NOBODY is teaching this underground ninja keyword strategy because NOBODY knows it…
Register Here: https://www1.gotomeeting.com/register/182969177
Live Marketing & Training Call for MLMLeadSystemPRO Members and Guests. Join Us this Wednesday Night and listen live.
9PM Eastern
8PM Central
7PM Mountain
6PM Pacific
Time Converter Link: http://www.timeanddate.com/worldclock/converter.html
I’ll see you Wednesday… if you’re lucky
Hi Guys and Gals,
After a very short weekend I’ve finally completed the Offline Business Marketing Kit. I’m sure you will enjoy it and find these closely guarded secrets well worth your while. Fill out the form to access your Offline Business Marketing Kit!
I Need Your Help, Today! I’ve been writing to you for some time now. I’ve tried to give you the benefit of my entrepreneurial counseling, and have touched on many topics.
I have spoken to you about positioning yourself in your niche, marketing, giving your customer what they want, and even some tips for you about business start-up. I hope you found these tips helpful and interesting.
On Today Tuesday, April 13th @ 2pm Eastern, you have the opportunity to pick my brain even more, this time it’s live. I want to know what your burning questions, that I haven’t covered.
If you have questions after the show you can call me directly and even post a comment at my fanpage, group, or on this blog.
Most people are always striving to better themselves. It’s the “American Way”. For proof, check the sales figures on the number of self-improvement books sold each year.
This is not a pitch for you to jump in and start selling these kinds of books, but it is a indication of people’s awareness that in order to better themselves, they have to continue improving their personal selling abilities.
To excel in any selling situation, you must have confidence, and confidence comes, first and foremost, from knowledge. You have
to know and understand yourself and your goals. You have to recognize and accept your weaknesses as well as your special talents. This requires a kind of personal honesty that not everyone is capable of exercising.
In addition to knowing yourself, you must continue learning about people. Just as with yourself, you must be caring and helpful to others.
You must accept other people as they are, not as you would like for them to be. One of the most common faults of business owners is impatience when the prospective customer is slow to understand or make a decision. The successful business owners handle these situations very differently.
Learning your product, making a clear presentation to qualified prospects, and closing more sales will take a lot less time once you know your own capabilities and failings, and understand and care about the prospects you are calling upon.
If you are really serious about getting help on building a successful
business from home see http://tobtr.com/s/995279
P.S. If you have missed any of my topics on positioning yourself in your
niche, marketing, giving your customer what they want, and even tips
for you about business start-up see the search feature on the top of this blog.
Promotion and advertising can be a heavy expense, especially for a new business that wants to make itself known in a community. A home-based business, however, more often than not, has a very limited budget when it comes to advertising. The home business owner needs to make the public aware of his or her product or service at the lowest possible cost.
There are many ways. A pet breeder in a large city was struggling for several years-until he came up with a novel idea. He started giving away customized “birth certificates” for the pets he sold. Almost immediately, his sales rose more than 10 percent.
The owner of a new home cleaning service was trying to attract clients. She couldn’t afford much advertising, so she began offering “home cleaning seminars” to civic groups. After two months of seminars, she was swamped with inquiries and clients.
Promotion often makes the crucial difference between business success and failure. Customers or clients must know about a business or product line before they’ll buy and they must have a reason to buy.
If you are trying to promote your business now, you can move in one of two directions:
1) You can take the conventional route to promotion and mount an elaborate media campaign, spending a considerable amount of money.
Or
2) You can let your creative juices flow and mount a low-cost promotion effort, using a potpourri of attention-getting gimmicks to bring your message to the buying public.
Now,to be sure, conventional advertising is valuable. If your enterprise is large enough or if you’re selling numerous product lines, you may find that a full-fledged media campaign is the most efficient and cost effective way to promote your business.
If money is tight, however, or you’re not sure you can amortize the heavy cost of a media campaign over a period of time, the following is a assortment of low-cost techniques you can try. Not all may be appropriate for your particular business, and certainly it would be costly to try them all. But you’re sure to find some ideas that will work for you.
1.GIVEAWAYS. People love to receive “free” items, especially items they can use to gain knowledge or improve their lives. You can base an entire promotional campaign on this desire. If you’re running a furniture repair business, for instance, you could give away a furniture repair brochure, free furniture planning guides, or color swatches. Once you begin giving away authoritative information customers will begin to perceive you as an expert in your field.
2. NEWS CREATION. Want to get names and news from your business in the local newspaper? It may be easier that you think. If you don’t have any news to report to the local media, create some. Maybe you’ve taken on a new associate.
Or maybe you’re selling an unusual product line. Or maybe you’ve opened a free advice center for the community. Or maybe you’ve received an award from a civic or professional group. Local Pennysavers and weekly are often quite interested in business news of this sort and can help you attract the attention of thousands of people.
3. EVENTS. You may be able to attract the attention of the media or a crowd by staging a special promotional event. If you run a fitness classes, for instance, you could stage a celebrity instructor day. If you’re promoting a new real estate business, you can offer tours of a model home in the area. If you’re selling children’s products and it’s springtime, you can offer lunch with the Easter bunny. Get the idea?
4. CHARITY TIE-INS. Are you launching a new product? Trying to increase visibility among a particular segment of your community? Offer your product to one or more local charities as a raffle prize or for use at a fund raising event. You’ll receive lots of exposure among people who buy tickets or attend the event.
5. CONTESTS. Offer a desirable or unique item-or even several items-as contest prizes. First, find a contest theme that tiers into your business. A caterer might offer a quiche-eating contest. A photographer might offer a young model contest. A mail order craft firm might offer an “Early American” handicrafts contest. Invite contest submissions and offer prizes to the winners. Do contests attract attention? You bet. All it takes is a few signs, a small press announcement or two, and the word will spread throughout the community grapevine.
6. COMMUNITY SERVICE. Nothing brings you to the attention of the people faster-or more favorably-than community service. Ask yourself how your enterprise can be a “good neighbor” to your community. If you’re running a lawn care and gardening service, perhaps you can offer one season’s services at no charge to a needy charitable organization or nursing home in your area. Hundreds of people will hear about your work in the process. Volunteer for various community causes. If appropriate, you can step in during community emergency, offering products and services to help an organization or individuals in need.
7. COUPONING. Americans are very coupon-conscious. Test the market: at what level will coupons increase the volume of various product or service lines? When you get some tentative answers, start distributing coupons that offer a discount on your services. Distribute them to area newspapers, on store counters, in door-to-door- mail packets (which can often be quite inexpensive), at the public library, at laundromats, at any location where people congregate.
8. BADGES AND NOVELTIES. You can easily and inexpensively produce badges, bumper stickers, book covers, and other novelty items for distribution in your area. You can imprint your business name and the first names of the customers on many of these products at little cost and distribute them for free. Or you can tie your novelty program into a contest: once a month, you can offer a prize to any individual whose car happens to carry one of your bumper stickers or badges with peel-off coupons, redeemable at your place of business.
9. CELEBRITY VISITS. With a bit of persistence, you may be able to arrange to have a local media celebrity, public official, or entertainment personally-even a fictitious cartoon character or clown-visit your service. The celebrity can sign autographs, read stories to children, perform cooking demonstrations, or perform any one of a hundred other traffic-building activities.
10. CELEBRATE HOLIDAYS. You’ll probably want to celebrate major public holidays with special sales. But celebrate some of the offbeat holidays as well. Almost every business has a few little-known holidays. Ever hear of National Pickle Day, for instance? Or Cat Lovers Month? Once you find the “right” holiday, you can sponsor a special sale or special product arrange special media coverage of a holiday event.
BONUSES:
GO WHERE THE PEOPLE ARE. Can you open sales information booths at
community fairs and festivals? This promotional technique can work for gift retailers, craftspeople, and personal service firms. If you have the people and the time, can you handle regional fairs or even trade shows?
MAILING LISTS. Once you begin establishing a committed clientele, gather their names on a mailing list. Save the names from your mail orders and telephone inquiries. Eventually, you’ll be able to send product circulars or even catalogs to the folks on your list and you’ll be able to promise your products by mail.
SCAVENGER HUNTS. If you want people to buy NOW, offer them an unbeatable deal. If they bring an old product-a small appliance, a book, whatever-to you, you’ll give them a worthwhile discount on a comparable new item. Or stage a general purpose scavenger hunt. Customers who bring in three canned goods for your community’s food bank will receive a discount on products purchased that day.
PARTIES. Everyone loves a party. Why not celebrate the anniversary of your business or some special holiday by offering baked goods and beverages? If you’re running a service business, perhaps you can offer an open house or obtain a small banquet room in your community. Besides refreshments, be sure the place is brightly decorated.
GREETING CARDS. Do you send out greeting cards to major customers or clients? Holidays, birthdays, and anniversaries make nice greeting card occasions. Greeting cards create enormous goodwill and keep your name in front of people.
SEMINARS. In this information hungry age, people love to receive advice, especially about their personal needs and hobbies. If you sell health foods or run fitness classes, perhaps you can offer “wellness” seminars during lunchtime to your area’s business community. If you’re an interior decorator, perhaps you can offer one-hour decorating workshops to any group of ten people who will gather in someone’s home. If you’re running a printing business, perhaps you can offer tours and layout seminars at your plant.
If you’re not pleased with your promotional efforts today or if you simply must increase your exposure among customers and prospects-it’s probably time to increase your publicity efforts.
By all means, advertise in the media if you can or must. But don’t neglect your greatest promotional asset-your mind. Ponder the products, services, and events you can offer the community and devise a creative promotional strategy around them. You’ll have to invest a bit of time and energy in the project, but the payoff will be worth it. You’ll save hundreds-or even thousands-of advertising dollars and, better yet, you’ll travel a well-worn shortcut to profit.
Have a wonderful Wednesday!
Cheers,
Charlotte Howard – The Hair Marketing Gal
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I’ve finally completed the Offline Business Marketing Kit. I’m sure you will enjoy it and find these closely guarded secrets well worth your while. Fill out the form to access your Offline Business Marketing Kit!
