Staying ahead of your competition is a must to keep your customers. So I’ve decided to put together the top 6 ways to help you stay ahead of the game. Remember to leave your feedback on how these are working for you or what you think about what I suggested.
1. Stay In Touch
Stay in contact with customers on a regular basis. Offer
them a free e-zine subscription. Ask customers if they want
to be updated by e-mail when you make changes to your
Web site. After every sale follow-up with the customer to
see if they are satisfied with their purchase.
2. Friendly Web Site
Make it easy for your customers to navigate on your Web
site. Have a “FAQ” page on your Web site to explain
anything that might confuse your customers. Ask them to fill
out an electronic survey to find out how make your Web
site more customer friendly.
3. Easy And Free Communication
Make it easy and for your customers to contact you. Offer
as many contact methods as possible. Allow customers
contact you by e-mail. Hyperlink your e-mail address so
customers won’t have to type it. Offer toll free numbers for
phone and fax contacts.
4. Teach Your Employees
Make sure employees know and use your customer service
policy. Give your employees bonuses or incentives to practice
excellent customer service. Tell employees to be flexible with
each individual customer, each one has different concerns,
needs and wants.
5. Impress Your Customer
Give your customers more than they expect. Send thank
you gifts to lifetime customers. E-mail them online greeting
cards on holidays or birthdays. Award bonuses or discounts
to customers who make a big purchase.
6. Be Nice
Always be polite to your customers. Use the words Please,
Thank You, and Your Welcome. Be polite to your customers
even if they are being irate with you. Always apologize to
your customers should you make a mistake. Admit your
mistakes quickly and make it up to them in a big way.
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Savvy Business, Savvy Marketing
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Oftentimes, in attempts to reach new depths, people challenge themselves by setting goals. These goals can either be intended for improving one’s career, lifestyle or even for building relationships. However, if these self-set goals are not met, getting frustrated and feeling disappointed with yourself is likely to happen.
You can avoid the agonizing feeling of self frustration by keeping in mind several pointers.
First, try to set reasonable goals; reasonable in the sense that achieving them is within the realm of possibility. This is the part where most people commit mistakes. As a result, they end up pining over loads of failed goals. Avoid that by setting goals which you think are doable within the time frame you want.
For long term goals, try and see if you can break them down into sub-goals with their own respective time frame. By doing so, you would feel less pressured.
Successfully accomplish things one step at a time. The goals you set, especially the big life-changing ones, cannot be met overnight. For example, if you want to lose weight, say 15 to 20 pounds, you can’t expect to wake up the next day feeling as sexy as your celebrity idol after killing yourself to death by starving and working out the previous day.
In relation to taking it one step at a time, you need to be disciplined and patient before you can see your goals slowly getting achieved.
Give yourself some incentives to serve as motivation. Achieving the goal itself and earning the sweet results should do the trick to stimulate you but if that’s not yet enough, think of some rewards to give yourself once you have successfully carried out your goals.
Lastly, remember not to push yourself too hard. Work your way until the end of the line without pushing yourself to the extremes. Things will go as you planned as long as the reasons behind what you’re aiming for are clearly embedded in your heart and mind.
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Business Strategy
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