Charlotte Howard Consulting Blog

In today’s economy more and more business owners are finding it hard to stay open for business. So I’ve decided to share with you 10 ways to profit in today’s economy.

1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them.

2. Make it a practice to up sell to new and existing customers. After they decide to buy one product, offer them another product.

3. Cross promote your products and services with other businesses that aren’t competition. You will reach a wider audience at less cost.

4. Create joint venture deals with other businesses. You can expand your product line and target other profitable markets at a lower cost.

5. Start an affiliate program for your business. You will be able to spend less profits on risk advertising and spend more money on guaranteed sales.

6. Trade advertising with other businesses to save revenue. You could trade e-zine ads, banners ads, links, print ads, etc.

7. Outsource part of your workload. This can save on employee costs, equipment costs, taxation costs, expansion costs, etc.

8. Add low cost bonuses to your offer that have a high perceived value. It could be ebooks, members only sites, consulting, e-reports, etc.

9. Use viral marketing to promote your business on the internet. Give away free stuff with your ad copy include on it so others can give it away.

10. Follow up with all your prospects. You can use a free e-zine, a follow-up autoresponder, an update or reminder list, etc.

Nowadays, everyone is looking for a spectacular way to jump start their sales in business. Everyone is letting the economy take them by the arm and just ringing it off.

I feel that you can do better with building your business in a more simplified manner. I certainly wouldn’t let the economy get in the way of me enjoying my passion for business and helping others.

So with that said, I created these twenty steps that will help you increase your business production. Please let me know what you think about them by placing your comments below.

You Can Do The Following:

1. Find a strategic business partner. Look for ones
that have the same objective. You can trade leads,
share marketing info, sell package deals, etc.

2. Brand your name and business. You can easily
do this by just writing articles and submitting them
to e-zines or web sites for republishing.

3. Start an auction on your web site. The type of
auction could be related to the theme of your site.
You’ll draw traffic from auctioneers and bidders.

4. Remember to take a little time out of your day
or week to brainstorm. New ideas are usually the
difference between success and failure.

5. Model other successful business or people. I’m
not saying out right copy them, but practice some
of the same habits that have made them succeed.

6. Take risks to improve your business. Sometimes
businesses don’t want to advertise unless it’s free,
sometimes you have to spend money to get results.

7. Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy,
satisfaction, fun, etc.

8. Ask people online to review your web site. You
can use the comments you get to improve your web
site or you may turn the reviewer into a customer.

9. Outsource part of your workload. You’ll save
on most employee costs. You could out source
your secretarial work, accounting, marketing, etc.

10. Combine a product and service together in a
package deal. It could increase your sales. If you’re
selling a book, offer an hour of consulting with it.

11. Turn your ad copy into a story or article. Your
visitors won’t be as hesitant to read your ad and
will become more interested in your product.

12. Give visitors a freebie for filling out your online
survey or they usually won’t. Surveys will give your
business valuable intelligence for your business.

13. Enhance the power of your ad copy benefits by
using attention getting words, highlighting keywords,
using color, bolding key phrases, underlining, etc.

14. Give your visitors tons of choices so they don’t
get the feeling of being controlled. Offer them a
variety of ways to order, contact you, navigate, etc.

15. Put yourself in your visitors shoes. Design your
site for them, not for yourself. Create your product
around your visitors not because you would buy it.

16. Get free advice from successful online business
owners. Participate in business chat rooms and
message boards to chat with them.

17. Use your free bonuses to create an urgency for
your visitors to buy. Only offer them for a limited
time with your main product.

18. Offer your customers extra add-on products at
the point of purchase. For example, if they are
buying an electronic toy try to sell batteries with it.

19. Make your visitors feel good about themselves
by giving them compliments. If they feel good they
will also feel good about buying from your web site.

20. Add multiple profits to your web site. If you’re
selling business books try to sell business services,
courses and supplies too.

Enjoy your weekend!

Cheers,

Charlotte